At 707 Street, I led digital growth through short-form content strategy and platform-native storytelling across TikTok, Instagram, YouTube, Facebook, and Whatnot. From daily content production and editing workflows to audience engagement and social distribution, I helped build a consistent brand presence designed to drive both community growth and measurable revenue.
My work focused on creating high-performing content, managing creative workflows, engaging directly with online communities, and developing data-driven strategies that increased visibility, engagement, and overall brand performance across social platforms.
social MEdia & content creator work
Producing long-form videos centered around release-day blind unboxings, authentic first reactions, and engaging commentary on new product launches. Combines high-energy presentation with strong pop culture awareness to create entertaining, timely content that connects with online audiences and emerging trends.
6.3K views on Instagram
1.8K views on TikTok
Produced engaging product-focused content showcasing in-depth brand knowledge, detailed product features, and culturally relevant commentary to connect with target audiences. Delivered clear product descriptions, highlighted key design and functionality details, and incorporated strong on-camera presentation and calls to action that encouraged audience engagement and purchasing interest.
459.3K views on TikTok
Created engaging, story-driven content highlighting brand and product history through detailed showcases of both archival and newly released bags. Combined product education, visual storytelling, and enthusiastic presentation to emphasize craftsmanship, design evolution, and key product details while building excitement around new releases and brand heritage.
11.4K views on Instagram
36.1K views on TikTok
Created entertaining short-form influencer-style content featuring behind-the-scenes moments, lifestyle storytelling, and dynamic timelapse videos designed to increase audience engagement and brand personality. Produced fast-paced, trend-aware content optimized for social media platforms while maintaining a creative and authentic on-camera presence.
10.7K views on Instagram